a radio tower

The reason why isn't important.

Kwin Peterson

About Me

I was named after a radio station...an AM radio station. AM radio was a very big deal for about 40 years, but even I haven't tuned into an AM station recently.

The world of the (very near) future will be unimaginably different. Billions of new people will join the economy and the conversation. Technologies that are currently just an idea (if that) will revolutionize society. It will be, as thinkers like Peter Diamandis have aptly described it, an age of abundance—an abundance of opportunity, health, uncertainty, and (for many) fear.

I'm obsessed with preparing myself, my kids and the people I interact with to see the upside and not fear the downside. I write the Bike to Work Blog to prepare for the post-driving world. I teach about controlling email to give us the time we need to think. This website was created as part of a website bootcamp with my kids so that we can all improve our coding skills.

Assorted Writing
A few articles that have appeared on my blogs and elsewhere

Some stuff I've done
Travel  

Big Trip: Europe (Part 1)

Used points and miles to spend a half a month exploring NYC, Southern England, and Iceland (May/June 2017). The skills used or acquired for this trip include international travel hacking, just going with it, and driving on the wrong side of the road.

Big Trip: Mexico

Spent two weeks wandering through Mexico—Puerto Vallarta, Guadalajara, and Mexico City (December 2015). The skills used or acquired for this trip include Spanish, self-reliance, and bodysurfing.

Big Trip: Road Trip Edition

Loaded up the sedan for a half month in the classic road trip to Chicago, upstate New York, Washington DC, and places in between (July 2013). The skills used or acquired for this trip include project planning, conflict resolution, and driving across Kansas.

Experimentation  

Solar Pipeline

Built a slightly successful business that generated, qualified, and educated leads for solar panel companies (2016). The skills used or acquired for this project include funnel development, email marketing, and webinars.

Dunbar

I tested an idea for an app that would keep track of the closest members of your network and help keep those relationships fresh (2015). The skills used or aquired for this project include software and business research and prototyping.

Managemetrics

I tested a business idea that would replace weekly staff meetings with a system of reports and comments (2014). The skills used or acquired for this project include business validation and software design.

Dental Payments

I tested a business around automating the help dentists need to give their customers so that they can received timely payments (2014). The skills used or acquired for this project include business validation and customer interviews.

Control Email

I started amd website and wrote a book about how and why to manage email (2013). I taught workshops, held webinars, and gave a class on the subject. The skills used or acquired for this project include teaching, self-publishing, and Wordpress.

Apocalypse Countdown

I built the ultimate mobile app for the end of the world. It provided an accurate countdown to the Mayan Apocalpyse regardless of your time zone and provided a handy list of reasons why you should or should not be worried about the world ending. The app had a companion website and blog (The Smalltalk of Doom) to equip you with watercooler chat about the impending destruction of the world. The skills used or aquired for this project include mobile app design, Wordpress and blogging.

Bike to Work Blog

I've been riding a bike to work everyday for over 12 years. In 2012, I started blogging about it on my self-hosted Wordpress blog. The skills used or acquired for this project include blogging and Wordpress.

WECC  

Introduced training on records and meeting management

I created a series of videos and printed material to teach employees about thir records management responsibilities. This also resulted in a records map. The skills used or acquired for this project include green screen video proeduction, video editing, curriculuum design, corporate training, script writing, and video editing.

Implemented a retention schedule and policy

I created the company's first records retentions policy and schedule. This schedule also provided for email disposition periods and resulted in the disposition of hundreds of gigabytes of outdated information. The skills used or acquired for this project include records management expertise and change management.

Built the company website

The company had a static, ill-fitting website. I brought in a robust, open-source CMS that allowed us to do with our site whatever was required. The skills used or acquired for this project include web design and php.

Created company emergency plan and started webcasting meetings

The business of the company was done in large meetings held in various cities around the West. I introduced webcasting, allowing people who couldn't travel to still participate in the meetings. The skills used or acquired for this project include meeting support, webinars, business continuity.

Created an "Electricity 101" course for reporters

The interconnected bulk electric system is a mind-bogglingly complex thing. This brief cours gave reporters on the energy beat the background needed to ask intelligent questions. The skills used or acquired for this project include curriculuum design and electric system expertise.

Created a weekly web-based newsletter

In 2005-2006, the company went through a dramatic shift, taking a chunk of the utility industry with it. Tensions were high and the weekly newsletter kept everyone on the same page. The skills used or acquired for this project include html and writing.

Arts  

Built website and developed online ticket selling (Pioneer Theatre Company)

We had a first-generation site. I used javascript to bring a bit of interactivity to the site and rebuilt it so we could manage it ourselves instead of hiring consultants. The bones of this site were still in use ten years later. We used this site to sell tickets online for the first time (2002).

Introduced direct selling and show content advisories (Pioneer Theatre Company)

The theatre's shifting artistic mission was alienating a portion of our conservative customer base. I used demographic and psychographic data to better target our marketing. Content advisories helped audiences pick the shows they were comfortable with. Trust is the most valuable thing a company has.

Took print marketing to the next level (Pioneer Theatre Company)

Used data-driven design to create compelling new print material for the theatre's marketing efforts. Material included four and five color brochures in a variety of formats, two color newsletters for our season subscribers and a variety of specialty pieces. My redesign of the season ticket order form simplified the process and choices and is still used today.

Managed a staff (Pioneer Theatre Company)

As marketing director, I had a year-round staff of three and a season staff of 10-12 more. We ran a student outreach program and a subscription telemarketing campaign.

Brought Advertising In-House (Utah Symphony)

Our ad agency was out of control and ineffective. I brought all print and electronic advertising in house and introduced advertising classical music concerts on the radio, selling out twice as many concerts and saving enough money for a subscription campaign.