In recent weeks, I have been talking with attorneys and practice administrators to find pain points and difficulties. One concern I have heard repeatedly relates to marketing, which lawyers are not generally comfortable with. I’ve noticed that some attorneys don’t even have LinkedIn accounts and others have profiles that clearly suffer from neglect.
This post provides some advice and hints about the low-hanging fruit that is your LinkedIn profile, and includes two free resources: a profile guide and a professional background image.
It used to be that finding clients for a law practice was simple: Go to a few networking events, give and receive referrals, do great work, and the clients showed up. But times are changing.
In the course of talking to attorneys over the past few weeks, I have heard a fair amount of angst over the need to now go out and “market” the practice. It’s distasteful, it’s distracting, but it is absolutely necessary in the internet age.
For an attorney, the first step in marketing your services is making sure your LinkedIn profile is in good shape. (more…)