The reason why isn't important.
I was named after a radio station...an AM radio station. AM radio was a very big deal for about 40 years, but even I haven't tuned into an AM station recently.
The world of the (very near) future will be unimaginably different. Billions of new people will join the economy and the conversation. Technologies that are currently just an idea (if that) will revolutionize society. It will be, as thinkers like Peter Diamandis have aptly described it, an age of abundance—an abundance of opportunity, health, uncertainty, and (for many) fear.
I'm obsessed with preparing myself, my kids and the people I interact with to see the upside and not fear the downside. I write the Bike to Work Blog to prepare for the post-driving world. I teach about controlling email to give us the time we need to think. This website was created as part of a website bootcamp with my kids so that we can all improve our coding skills.
Used points and miles to spend a half a month exploring NYC, Southern England, and Iceland (May/June 2017). The skills used or acquired for this trip include international travel hacking, just going with it, and driving on the wrong side of the road.
Spent two weeks wandering through Mexico—Puerto Vallarta, Guadalajara, and Mexico City (December 2015). The skills used or acquired for this trip include Spanish, self-reliance, and bodysurfing.
Loaded up the sedan for a half month in the classic road trip to Chicago, upstate New York, Washington DC, and places in between (July 2013). The skills used or acquired for this trip include project planning, conflict resolution, and driving across Kansas.
Built a slightly successful business that generated, qualified, and educated leads for solar panel companies (2016). The skills used or acquired for this project include funnel development, email marketing, and webinars.
I tested an idea for an app that would keep track of the closest members of your network and help keep those relationships fresh (2015). The skills used or aquired for this project include software and business research and prototyping.
I tested a business idea that would replace weekly staff meetings with a system of reports and comments (2014). The skills used or acquired for this project include business validation and software design.
I tested a business around automating the help dentists need to give their customers so that they can received timely payments (2014). The skills used or acquired for this project include business validation and customer interviews.
I started a website and wrote a book about how and why to manage email (2013). I taught workshops, held webinars, and gave a class on the subject. The skills used or acquired for this project include teaching, self-publishing, and Wordpress.
I built the ultimate mobile app for the end of the world. It provided an accurate countdown to the Mayan Apocalpyse regardless of your time zone and provided a handy list of reasons why you should or should not be worried about the world ending. The app had a companion website and blog (The Smalltalk of Doom) to equip you with watercooler chat about the impending destruction of the world. The skills used or aquired for this project include mobile app design, Wordpress and blogging.
I've been riding a bike to work everyday for over 12 years. In 2012, I started blogging about it on my self-hosted Wordpress blog. The skills used or acquired for this project include blogging and Wordpress.
I created a series of videos and printed material to teach employees about their records management responsibilities. This also resulted in a records map. The skills used or acquired for this project include green screen video proeduction, video editing, curriculuum design, corporate training, script writing, and video editing.
I created the company's first records retentions policy and schedule. This schedule also provided for email disposition periods and resulted in the disposition of hundreds of gigabytes of outdated information. The skills used or acquired for this project include records management expertise and change management.
The company had a static, ill-fitting website. I brought in a robust, open-source CMS that allowed us to do with our site whatever was required. The skills used or acquired for this project include web design and php.
The business of the company was done in large meetings held in various cities around the West. I introduced webcasting, allowing people who couldn't travel to still participate in the meetings. The skills used or acquired for this project include meeting support, webinars, business continuity.
The interconnected bulk electric system is a mind-bogglingly complex thing. This brief course gave reporters on the energy beat the background needed to ask intelligent questions. The skills used or acquired for this project include curriculuum design and electric system expertise.
In 2005-2006, the company went through a dramatic shift, taking a chunk of the utility industry with it. Tensions were high and the weekly newsletter kept everyone on the same page. The skills used or acquired for this project include html and writing.
The theatre's shifting artistic mission was alienating a portion of our conservative customer base. I used demographic and psychographic data to better target our marketing. Content advisories helped audiences pick the shows they were comfortable with. Trust is the most valuable thing a company has.
Used data-driven design to create compelling new print material for the theatre's marketing efforts. Material included four and five color brochures in a variety of formats, two color newsletters for our season subscribers and a variety of specialty pieces. My redesign of the season ticket order form simplified the process and choices and is still used today.
As marketing director, I had a year-round staff of three and a season staff of 10-12 more. We ran a student outreach program and a subscription telemarketing campaign.
Our ad agency was out of control and ineffective. I brought all print and electronic advertising in house and introduced advertising classical music concerts on the radio, selling out twice as many concerts as our previous strategy. The cost savings and revenue generated bought a stabilizing subscription campaign that gave the company years of runway.